Rogers Real Estate Development was formed when the Rogers family private holding companies decided to develop on the 106 acres of land in Mississauga, which Ted Rogers purchased back in the 1960's. The site was originally going to be used for transmission towers. When the transmitters were located elsewhere, the land was retained and rezoned in 2002 for residential development. The master-planned community is now known as M City and will be an iconic landmark in Mississauga when completed.